Advice Line: Scaling Strategies

But you're going to bring an investor and they're going to say, look, you're going to need a million dollars to do this and I want 55% of your business. And so the question is, and maybe you can talk them down to 30 or 40, but you know, then at that point you've got an investor'access to your books and which is fine, but you know, they're a shareholder, so you now have a Boss and you're your own boss. And so it's a big question as to whether, you know, you. If you want to kind of speed this up, there are advantages to it if you could find the right partner. But'it's a risk.

I think instead of focusing on the charm, I would focus on what it's about, the story that it tells. It's kind of doubling down on what Michael is saying Y and then backing into actually the charm. Right. And maybe even a way to kind of organize the collections around, you know, around a spirit of feeling, a mood, a personality attribute or trait. You know, like the kindness bracelet or, you know, the fearlessness bracelet. I mean, so you get that braceletes and you know that the person knows you because they got you the bracelet that defines and reflects who you are.